Hello, my name is Diana.
I begin with planning, crafting, and branding. I create meaningful digital experiences with inclusivity at the forefront of my creative expression.
My Approach
Planning
My Mind.
I take a strategic and thoughtful approach to my creative process. I love to incorporate the psychology of art and design into any creative project I am assigned.
Crafting
My Roots.
My background in traditional art and love for crafting bring a hands-on, creative depth to my graphic design work, blending artistic intuition with modern design techniques.
Branding
My Passion.
My passion for graphic design lies in branding, where I thrive on creating impactful, cohesive visual identities that tell compelling and meaningful stories.
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Branding and Events
Led brand direction for corporate events like Zoomtopia and Sales Kickoff
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Decade Years of Design Experience
From small businesses to large corporations in sales and marketing departments
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Corporate Experience
Worked for Zoom (Fortune Future 50) and Snowflake (Forbes Cloud 100)
Featured Projects
Snowflake: Sales Kickoff Event
(2024, 2025)
An exhibition of brand direction for an internal Sales Kickoff Event in Las Vegas, showcasing innovative and exciting tactics to inspire and engage the sales team.
Zoom: Marketing Content
(2019, 2020)
Brand expansion and development for the Zoom marketing department. Highlighting the evolving innovation that Zoom brings to the world and tech.
Celestial Growth Corp : Brand Assets
(2022)
Brand identity development for a bespoke platform that identifies exciting Space and Space Adjacent opportunities for the New Space economy.
References
"Diana has been a stellar designer at Zoom. She's extremely reliable, great at incorporating feedback, and is skilled at juggling many projects from different stakeholders - all with a smile. She is willing to push the creative boundaries while still keeping things on brand. She has helped uplevel our graphics to tell a better story, modernize our slide templates, and create amazing collateral for events.”
Janelle Raney, CMO at Fractional / Ex-Zoom
"It has been a joy to work with Diana directly on projects as well as observe her on other projects within the same organization. Diana excels in design, composition, color, and brand work. She is a true designer in every sense of the word for not only does she think a project through, but she also feels it. She is a dedicated professional who communicates well, meets deadlines, and would be an asset to any team."
Francis Mao, Creative Director at Snowflake
"Diana exemplifies the perfect balance of artistic vision and organizational skills, making her an invaluable asset to any team. Self-managed and highly organized, Diana consistently delivers high-quality work on time. Her collaborative spirit fosters a positive working environment, and her ability to listen and integrate feedback ensures outstanding results every time. It’s rare to find a designer who is not only talented but also dependable and team-oriented."
Shauna Herman, Senior Manager at Snowflake
"Diana was on my team at Snowflake for 3+ years. She is a creative and highly intelligent person who infuses her talents in whatever projects come her way. She made impactful contributions to yearly SKOs both on the creative front and also by using her organizational skills to help wrangle SMEs and partners. Diana is a joy to manage. She is an incredibly competent independent contributor and a fabulous team player. I would work with her again in a heartbeat."
Monica Huerta, Head of GTM Enablement
Get in Touch!
Schedule a session with me to discuss your design needs!
