Snowflake: Sales Kickoff Event

An exhibition of brand direction for an internal Sales Kickoff Event in Las Vegas, showcasing innovative and exciting tactics to inspire and engage the sales team. This event takes place at the start of each new fiscal year and requires a unique brand and theme to set the tone for the year ahead.

Design
Diana Kryukova in partnership with Francis Mao and Kaila Chen

  • My Work!

  • Cropped Poster of Frank Slootman

  • Event Logo

  • Registration

  • Mockup of Swag

  • Omnia Closing Celebration

  • Omnia with Event Branding

  • CFO Keynote

  • Swag: Foam Finger

  • Event Wrapped!

  • Guest Speaker: Magic Johnson

  • Magic in Action!

SCOPE:

The Sales Kickoff event is an annual gathering designed to inspire the Sales team and equip them with the tools needed for success in the new fiscal year. My role encompassed leading the creative direction and branding for the event and working closely with various vendors to bring the vision to life.

I collaborated with vendors such as Pacific Color Graphics for swag and awards, SFG for keynote visuals and stage builds, and the Internal Brand Department for support with event deliverables.

Using tools like Google Workspace and Adobe Creative Suite, I created collaborative assets aligned with stakeholder needs. Wrike served as my primary project management tool, enabling me to organize tasks and tag contributors who played a key role in the event's successful execution.

TOOLS:

  • Figma

  • Adobe Illustrator

  • Adobe Photoshop

  • Google Suite

  • Wrike for Project Management

  • Zoom

SKILLS:

  • Branding: Logo, Brand Guidelines, Layouts

  • Typography

  • Run of Show

  • Print and Digital Design

  • Environmental Graphics

  • Web & App Design for Attendees

  • Collaboration with Vendors

DELIVERABLES:

  • Logo

  • Brand Guidelines

  • Printed Materials

  • Digital Advertising

  • Wayfinding and Signage

  • Show Production

  • Keynote Decks

  • Web and App for Event

  • Event Swag

  • Environmental Builds (Partner Booths, Keynote Stage, Registration, Swag Store)

  • Lanyards and Maps

  • Posters and Banners